Marketing and CommunicationTake a truly interdisciplinary approach to understanding the business of how companies create and promote their brand with a focus on the importance of communicating the triple bottom line — people, planet, profits. Apply Today
As competition in the U.S. and global marketplace heightens, so does the importance of marketing and communication. Pressures in the marketplace and sweeping changes in technology have altered the ways in which organizations distribute products and communicate with customers. Organizations must now include sustainability and the triple bottom line approach as decision-making tools before going to market.
Marketers can also benefit from an interdisciplinary approach to the subject with the inclusion of consumer psychology, economics, communications, modern languages, and information technology.
Students can pursue a BA with a major in marketing communication and can chose from two career-oriented tracks: communication studies and integrated marketing.
Complete your marketing and communication degree online.
The integrated marketing track can be completed fully online through the university’s innovative Baldwin Online and Adult Programs. Just like in-person classes, the Blackboard-interface program emphasizes the development of strong conceptual skills in tandem with practical applications. MBU helps you fast-track your path to a marketing and communication degree with the opportunity to transfer up to 27 credits (9 courses) through direct course equivalents from the Virginia Community Colleges System as well as the ability to earn up to 15 credits for work experience.
The communication studies sequence requires on-campus attendance for at least one class.
Personal attention from faculty and advisors helps you craft your curriculum and projects to fit your goals and connect with future employers.
Why study marketing and communication at Mary Baldwin University?
If you’re interested in helping organizations more accurately, effectively, and responsibly communicate their brand to their various audiences, you may be perfectly suited for the marketing communication major.
The relationship that organizations have with their various stakeholders — customers, employees, communities, shareholders — depends on the success of communications and consistency of message delivery. This major takes a truly interdisciplinary approach that allows students to explore not only the nuts and bolts of how organizations operate, but also how they choose to communicate their brand through promotions, advertising, public relations, and sales functions. An understanding of why marketing communicators should apply the “triple bottom line” — people, planet, profits — as a measurement of success is integrated throughout the curriculum for a holistic approach to marketing.
Our curriculum integrates fundamental business courses that ground students in the basics of business operation — accounting, finance, organizational development, and strategic marketing — with communication tools such as advertising, public relations, and personal selling. You will also have the opportunity to garner real-world experience through a supervised internship, as well as complete a senior capstone project that will allow you to dive deeper into the marketing communication strategies utilized by an organization of your choice.
Our small classes facilitate teamwork, group discussion, and experiential learning. They are taught by committed, caring faculty who will work closely with you to achieve your academic and career goals. You’ll leave Mary Baldwin with strong critical thinking and communication skills, in addition to a solid foundation in business and marketing essentials.
Both the business and marketing communication majors offer a curriculum of professional studies that is committed to the liberal arts mission of Mary Baldwin University. While most business departments at liberal arts colleges see themselves as auxiliary to the core mission of the college, we are committed to a general spirit of integration and to the incorporation of an interdisciplinary approach in our coursework.
Society for Human Resource Management (SHRM)
(Encourages student membership on both the local and national level. It is also a global organization.)
American Society for Training and Development (ASTD)
(Encourages student membership on both the local and national level, although the closest local chapters are in Roanoke and Richmond. It is also a global organization.)
American Marketing Association (AMA)
(Encourages student membership; local chapters in Charlottesville and Richmond — a very large and successful chapter; organization is limited to the U.S.)
Students in Free Enterprise
(Encourages student membership; a global organization)