Marketing and Communication

Take a truly interdisciplinary approach to understanding the business of how companies create and promote their brand with a focus on the importance of communicating the triple bottom line — people, planet, profits. Apply Today

As competition in the U.S. and global marketplace heightens, so does the importance of marketing and communication. Pressures in the marketplace and sweeping changes in technology have altered the ways in which organizations distribute products and communicate with customers. Organizations must now include sustainability and the triple bottom line approach as decision-making tools before going to market.

Marketers can also benefit from an interdisciplinary approach to the subject with the inclusion of consumer psychology, economics, communications, modern languages, and information technology.

Students can pursue a BA with a major in marketing communication and can chose from two career-oriented tracks: communication studies and integrated marketing.

Complete your marketing and communication degree online.

The integrated marketing track can be completed fully online through the university’s innovative Baldwin Online and Adult Programs. Just like in-person classes, the Blackboard-interface program emphasizes the development of strong conceptual skills in tandem with practical applications. MBU helps you fast-track your path to a marketing and communication degree with the opportunity to transfer up to 27 credits (9 courses) through direct course equivalents from the Virginia Community Colleges System as well as the ability to earn up to 15 credits for work experience.

The communication studies sequence requires on-campus attendance for at least one class.

Personal attention from faculty and advisors helps you craft your curriculum and projects to fit your goals and connect with future employers.

Why study marketing and communication at Mary Baldwin University?

If you’re interested in helping organizations more accurately, effectively, and responsibly communicate their brand to their various audiences, you may be perfectly suited for the marketing communication major.

The relationship that organizations have with their various stakeholders — customers, employees, communities, shareholders — depends on the success of communications and consistency of message delivery. This major takes a truly interdisciplinary approach that allows students to explore not only the nuts and bolts of how organizations operate, but also how they choose to communicate their brand through promotions, advertising, public relations, and sales functions. An understanding of why marketing communicators should apply the “triple bottom line” — people, planet, profits — as a measurement of success is integrated throughout the curriculum for a holistic approach to marketing.

Our curriculum integrates fundamental business courses that ground students in the basics of business operation — accounting, finance, organizational development, and strategic marketing — with communication tools such as advertising, public relations, and personal selling. You will also have the opportunity to garner real-world experience through a supervised internship, as well as complete a senior capstone project that will allow you to dive deeper into the marketing communication strategies utilized by an organization of your choice.

Our small classes facilitate teamwork, group discussion, and experiential learning. They are taught by committed, caring faculty who will work closely with you to achieve your academic and career goals. You’ll leave Mary Baldwin with strong critical thinking and communication skills, in addition to a solid foundation in business and marketing essentials.

Both the business and marketing communication majors offer a curriculum of professional studies that is committed to the liberal arts mission of Mary Baldwin University. While most business departments at liberal arts colleges see themselves as auxiliary to the core mission of the college, we are committed to a general spirit of integration and to the incorporation of an interdisciplinary approach in our coursework.

www.shrm.org
Society for Human Resource Management (SHRM)
(Encourages student membership on both the local and national level. It is also a global organization.)

www.astd.org
American Society for Training and Development (ASTD)
(Encourages student membership on both the local and national level, although the closest local chapters are in Roanoke and Richmond. It is also a global organization.)

www.marketingpower.com
American Marketing Association (AMA)
(Encourages student membership; local chapters in Charlottesville and Richmond — a very large and successful chapter; organization is limited to the U.S.)

www.sife.org
Students in Free Enterprise
(Encourages student membership; a global organization)

Faculty

Contact Information

Community

Catherine Ferris McPherson

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Claire T. Kent

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Bruce R. Dorries

Associate Professor of Communication; BA, Baylor University; MA, Corpus Christi State University;...
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Shafonne Myers ’01

Like many business start-ups, Shafonne Myers’ path to running her own company began with discovering a problem. “My wedding was wonderful, but being a plus-size bride was a challenge. I was frustrated and disappointed that there were absolutely no curvaceous brides on...
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Astrid Salarda ’14

Houston high school standout Astrid Salarda ’14 almost did not make it to Mary Baldwin University for a visit during Future Freshmen Weekend in spring 2010. But Texas alumna Cynthia Weir ’68 was convinced that a trip to campus would seal the deal for Salarda, so she...
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Betsey Suchanic ’16

Betsey Suchanic ’16 lived the philosophy of “doing well by doing good” long before she learned that the phrase had been popularized by a growing breed of businesses to describe their environmentally and socially conscious missions. “I’ve never just been motivated by...
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Devoted Alumna Establishes Business Scholarship

With considerable experience in the corporate world, Susan Nolan Palmer ’67 not only found she had a skill set she could share with Mary Baldwin College students, but she also decided to establish a scholarship to encourage and support those studying business. The Dr....
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Kaylyn Lonergan ’16

Between maintaining the high academic marks that keep her on the dean’s and honor’s lists semester after semester, working as a campus tour guide in the President’s Society, and leading the Virginia Women’s Institute for Leadership cadet corps, it is hard to imagine...
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