Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.
Marketing is available as a minor.
Why study marketing at Mary Baldwin University?
The importance of marketing one’s self or one’s business cannot be underestimated, and the marketing minor allows students across the college to add this important skill set to any major they may choose to pursue, including business. This exciting curriculum will focus on the theory and practice of marketing, and its importance to any industry or organization.
Professional Organizations and Associations
Society for Human Resource Management (SHRM)
(Encourages student membership on both the local and national level. It is also a global organization.)
American Society for Training and Development (ASTD)
(Encourages student membership on both the local and national level, although the closest local chapters are in Roanoke and Richmond. It is also a global organization.)
American Marketing Association (AMA)
(Encourages student membership; local chapters in Charlottesville and Richmond — a very large and successful chapter; organization is limited to the U.S.)
Students in Free Enterprise
(Encourages student membership; a global organization)
Beyond Grey Pinstripes
Sustainable Business Institute
Story of Stuff
Portland State University News
Association for the Advancement of Sustainability in Higher Education: www.aashe.org/