Marketing

 

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Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.

Marketing is available as a minor.

Why study marketing at Mary Baldwin University?

The importance of marketing one’s self or one’s business cannot be underestimated, and the marketing minor allows students across the college to add this important skill set to any major they may choose to pursue, including business. This exciting curriculum will focus on the theory and practice of marketing, and its importance to any industry or organization.

Professional Organizations and Associations
www.shrm.org
Society for Human Resource Management (SHRM)
(Encourages student membership on both the local and national level. It is also a global organization.)

www.astd.org
American Society for Training and Development (ASTD)
(Encourages student membership on both the local and national level, although the closest local chapters are in Roanoke and Richmond. It is also a global organization.)

www.marketingpower.com
American Marketing Association (AMA)
(Encourages student membership; local chapters in Charlottesville and Richmond — a very large and successful chapter; organization is limited to the U.S.)

www.sife.org
Students in Free Enterprise
(Encourages student membership; a global organization)

Sustainability
Beyond Grey Pinstripes
www.beyondgreypinstripes.org/about/index.cfm

Net Impact
www.netimpact.org/index.cfm

Sustainable Business Institute
www.sustainablebusiness.org/

Story of Stuff
www.storyofstuff.com/

Portland State University News
www.investinportland.org/pressrelease.html

Association for the Advancement of Sustainability in Higher Education: www.aashe.org/

Experience Green
www.greenyourfuture.experience.com/

Sustainable Business
www.sustainablebusiness.com

Faculty

Contact Information

Community

Catherine Ferris McPherson

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Claire T. Kent

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Bruce R. Dorries

Associate Professor of Communication; BA, Baylor University; MA, Corpus Christi State University;...
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Devoted Alumna Establishes Business Scholarship

With considerable experience in the corporate world, Susan Nolan Palmer ’67 not only found she had a skill set she could share with Mary Baldwin College students, but she also decided to establish a scholarship to encourage and support those studying business. The Dr....
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Kaylyn Lonergan ’16

Between maintaining the high academic marks that keep her on the dean’s and honor’s lists semester after semester, working as a campus tour guide in the President’s Society, and leading the Virginia Women’s Institute for Leadership cadet corps, it is hard to imagine...
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Rebecca Stearn ’14

When I entered into Mary Baldwin, I knew I was going to be a business major, but I wasn’t sure what that really meant. Over my four years I had a multitude of great experiences, ranging from learning the components of a sustainable business, to being the TA for the...
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Bead for Life – Business At Mary Baldwin University

Torkin Wakefield, Devin Hibbard (her daughter), and Ginny Jordan (family friend), launched BeadforLife, which focuses on helping women who live in poverty, often on less than one dollar a day. BeadforLife has grown into a robust, non-profit endeavor that is rapidly...
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Business Course Brings Benefits to Students and Local Shop

Having spent 30 years in business before transitioning to academia, Assistant Professor of Business Administration Joe Sprangel structures his courses, in large part, around the work done in the “real world.” It was serendipitous then, that local shop owner and...
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