Marketing

 

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Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.

Marketing is available as a minor.

Why study marketing at Mary Baldwin University?

The importance of marketing one’s self or one’s business cannot be underestimated, and the marketing minor allows students across the college to add this important skill set to any major they may choose to pursue, including business. This exciting curriculum will focus on the theory and practice of marketing, and its importance to any industry or organization.

Professional Organizations and Associations
www.shrm.org
Society for Human Resource Management (SHRM)
(Encourages student membership on both the local and national level. It is also a global organization.)

www.astd.org
American Society for Training and Development (ASTD)
(Encourages student membership on both the local and national level, although the closest local chapters are in Roanoke and Richmond. It is also a global organization.)

www.marketingpower.com
American Marketing Association (AMA)
(Encourages student membership; local chapters in Charlottesville and Richmond — a very large and successful chapter; organization is limited to the U.S.)

www.sife.org
Students in Free Enterprise
(Encourages student membership; a global organization)

Sustainability
Beyond Grey Pinstripes
www.beyondgreypinstripes.org/about/index.cfm

Net Impact
www.netimpact.org/index.cfm

Sustainable Business Institute
www.sustainablebusiness.org/

Story of Stuff
www.storyofstuff.com/

Portland State University News
www.investinportland.org/pressrelease.html

Association for the Advancement of Sustainability in Higher Education: www.aashe.org/

Experience Green
www.greenyourfuture.experience.com/

Sustainable Business
www.sustainablebusiness.com

Faculty

Community

Catherine Ferris McPherson

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Claire T. Kent

Associate Professor of Business and holder of the The Bertie Wilson Murphy Distinguished Chair in...
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Bruce R. Dorries

Associate Professor of Communication; BA, Baylor University; MA, Corpus Christi State University;...
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Shafonne Myers ’01

Like many business start-ups, Shafonne Myers’ path to running her own company began with discovering a problem. “My wedding was wonderful, but being a plus-size bride was a challenge. I was frustrated and disappointed that there were absolutely no curvaceous brides on...
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Astrid Salarda ’14

Houston high school standout Astrid Salarda ’14 almost did not make it to Mary Baldwin University for a visit during Future Freshmen Weekend in spring 2010. But Texas alumna Cynthia Weir ’68 was convinced that a trip to campus would seal the deal for Salarda, so she...
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Betsey Suchanic ’16

Betsey Suchanic ’16 lived the philosophy of “doing well by doing good” long before she learned that the phrase had been popularized by a growing breed of businesses to describe their environmentally and socially conscious missions. “I’ve never just been motivated by...
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Devoted Alumna Establishes Business Scholarship

With considerable experience in the corporate world, Susan Nolan Palmer ’67 not only found she had a skill set she could share with Mary Baldwin College students, but she also decided to establish a scholarship to encourage and support those studying business. The Dr....
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Kaylyn Lonergan ’16

Between maintaining the high academic marks that keep her on the dean’s and honor’s lists semester after semester, working as a campus tour guide in the President’s Society, and leading the Virginia Women’s Institute for Leadership cadet corps, it is hard to imagine...
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