Day to Lead the Way Tops Previous Fundraising Effort

Droves of Mary Baldwin University alumni and friends logged on to show their support during the college’s second annual 24-hour giving blitz, A Day to Lead the Way, April 22. An online event that promoted engagement and participation across Mary Baldwin’s social media channels with the goal of encouraging new and increased gifts, the day was an indisputable success, topping last year’s total by more than $52,000. mary-baldwin-day-of-giving-website-banner

More than 655 gifts came in throughout the day, with the majority being made online, totaling $126,000. Social activity on Facebook, Twitter, and Instagram was high, and the enthusiasm was contagious as Mary Baldwin supporters shared their reasons for giving and encouraged others to do the same. Timed to coincide with the beginning of May Term, many faculty and staff members also participated, sharing how donations enhance educational opportunities at Mary Baldwin. Members of the Board of Trustees, Alumnae/i Association Board of Directors, and Advisory Board of Visitors demonstrated leadership as well, shaping the event’s success.

Like last year, A Day to Lead the Way featured engaging challenges and donor prizes nearly every hour, including Mary Baldwin memorabilia, books by late professor emerita Pat Menk, jewelry by alumna Susan Nolan Palmer ’67, commemorative Mary Baldwin wine glasses by Tracy “Lolita” Burks ’87, tickets to the Blackfriars Playhouse, a Heifetz 2015 season pass, and a complimentary stay at the Stonewall Jackson Hotel, to name a few.

“I am so thankful for the support the Mary Baldwin community demonstrated during this year’s Day to Lead the Way. It is truly inspiring to see our alumni and friends join together to make such a generous overall contribution to this institution,” said Vice President of Institutional Advancement Sherri Mylott.